http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/
Carnegie Mellon assistant professor of entertainment and technology, Jesse Schell, presented at the DICE Summit. His topic addressed the issue of where games are heading, beyond consoles and beyond even the current gaming phenomenon, Facebook's FarmVille.
Authenticity is the hook behind FarmVille and others. The leading trend is games "busting through reality."

Branded entertainment sites like Bud.tv and Honeyshed have bit the dust, but the push for product integration hasn't shown any signs of dying.

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