MEDIA

The Future of Gaming

http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/

Carnegie Mellon assistant professor of entertainment and technology, Jesse Schell, presented at the DICE Summit. His topic addressed the issue of where games are heading, beyond consoles and beyond even the current gaming phenomenon, Facebook's FarmVille.

Authenticity is the hook behind FarmVille and others. The leading trend is games "busting through reality."


Peter’s 18 Most Anticipated Films of the 2010 Sundance Film Festival

Sundance Film Festival

Since I'm in Park City, a day before the 2010 Sundance Film Festival officially begins, I thought I'd do a round-up of the films I'm most looking forward to this year at the festival. Attending Sundance, you have to put a list together of the movies you want to see the most. Sometimes you're lucky and you pick something that becomes the buzz of the fest - Super Size Me, Little Miss Sunshine, Rocket Science


Read more: Peter's 18 Most Anticipated Films of the 2010 Sundance Film Festival | /Film http://www.slashfilm.com/2010/01/21/peters-18-most-anticipated-films-of-the-2010-sundance-film-festival/#ixzz0dGnWLb8n


The Irony of the Video Business

The Irony of the Video Business -


Has anyone else noticed the irony that Redbox, a company that rents DVDs for a dollar from a kiosk that people have to drive to, is the most disruptive force in the video business ?

Or the irony that the most successful video delivery business, Netflix, makes almost all of their money shipping DVDs in red envelopes from distribution centers across the country ?

Or that even with the dominance of Apple's Itunes, they only account for about 1/3 of music sales, in an industry that is becoming less dependent on music sales.

I'm not suggesting anyone run out and start a video sales and rental store, or open up a record store. But then again, I never would have agreed that opening up kiosks in 7-11s and Grocery Stores to rent DVDs for a dollar would be a good idea either.

On the flipside, conventional wisdom says that the most disruptive and dominant force in video is youtube.com . In reality, they are just a very large online media company doing business in the most old fashioned of means. They license and aggregate content and then sell advertisers their viewers. They are big, which by definition makes them a force. However, there is absolutely nothing disruptive about what they do. They are no different than Broadcast Networkz on Television.

They have the same problem as Networks like NBC, ABC, CBS.

At some point, when online video consumption reaches 100pct penetration, like Broadcast TV before it, Youtube will have to find a way to license hit shows so that they can build or just retain viewership. With advertising as their single revenue stream (as opposed to subscription revenue like cable networks have ), they may find themselves once again being subsidized by Google just a few short years after they reach the profitability they covet.

The sweet irony in comparing Google/Youtube to Broadcast Network TV, is that despite being online, Google has no idea who their viewers are any more than NBC, CBS, ABC do. Could Facebook Connect be in Google's future ?

The point is that when everyone is looking in one direction, sometimes industry change and profits can come from where everyone is telling you not to look

[Mark Cuban]


Where TV and the Web converge, there is Hulu

  • 'The Daily Show', now on Hulu
    Kevin Fitzsimons / Comedy Central

IN A very short time, Hulu has rocketed from nothing to being one of the top video destinations on the Internet. We've all heard the years of trade-show claptrap about television-Web "convergence," but Hulu has come as close as possible to turning your computer into a TV without actually sending a tech to monkey around with the hardware and wiring.

Maybe more important, it's also shaping up as a key proving ground in the ongoing philosophical debate about what people want from Web-based entertainment.

How do you Hulu? You don't have to pay anything, download a special player or even register your name or e-mail address. The site, which went up in mid-March, is free; in exchange for watching relatively brief ads, you get access to complete high-resolution episodes of top TV series such as "24" and "30 Rock," as well as impressively cataloged clips from "Saturday Night Live" and other shows. (The movie roster is somewhat less formidable, unless you consider "The Payaso Comedy Slam" or "Snake Eater" the apex of cinematic art.)

You could spend hours rolling around in there, as I did over a few days recently, and just scratch the surface.

"We haven't hit our three-month anniversary yet, and we already have about 700 titles," Jason Kilar, Hulu's chief executive, told me last week.

Last week, Hulu began showing complete episodes of Comedy Central's "The Daily Show With Jon Stewart" and "The Colbert Report." The deal is important because of the corporate relationships involved. Hulu joins the forces of NBC Universal and News Corp., parent of Fox Broadcasting and other networks. Comedy Central is owned by Viacom, a rival company that hasn't always been friendly toward outside websites that want to use its content.

THE MESSAGE seems clear: Viewers want online video, and studios have decided they'd better give it to them, traditional corporate strategy be damned.

Bobby Tulsiani, an analyst at Jupiter Research, told me that he thinks Hulu is "a great first start" at developing Internet sites designed for what Web folks call premium content -- that is, full-length, professionally produced TV shows and movies. What's still unknown, he added, is just how big the market is for this stuff.

Hulu delivered 63 million total streams during April, its first full month of operation, making it the No. 10 online video-streaming site, according to Nielsen Online, an audience-research company. (Yes, that's still a long way from No. 1 YouTube, Google's clip-sharing site, which logged a mind-boggling 4 billion streams.) Full Article here.


Hulu's tug of war with TV

http://articles.latimes.com/2009/may/11/business/fi-ct-hulu11

Hulu's tug of war with TV

As online TV viewership surges, media companies reconsider the wisdom of sharing their content for free.

By Dawn C. Chmielewski and Meg James

Online video site Hulu trumpeted its ascension to the media big time a few months back with a dash of sardonic humor. In its debut TV commercial, in which Alec Baldwin mocks the audience's addiction to the very shows he creates as a fictional network executive, the site calls itself "an evil plot to destroy the world."

The joke is uneasily close to the truth for some in the television business.

Once dismissed as "Clown Co." by Silicon Valley critics who scoffed at the notion that old media giants could ever harness the Internet, the website with a name that sounds like a Hawaiian dance has quickly upset the status quo. Hulu's traction with users has entrenched entertainment companies worried that the video site's runaway success could undercut the financial underpinnings of the industry.

Those companies are fighting back, and the result could mean no more free passes for many signature cable programs that appear on Hulu.

NBC Universal and News Corp. publicly launched Hulu a little more than a year ago as a gamble on television's digital future. The website allows viewers to watch thousands of episodes of TV shows for free, from current hits like "Family Guy" and "The Office" to old favorites like "WKRP in Cincinnati" and "I Dream of Jeannie." Hulu's simple design, expansive catalog and no cover charge have elevated it to one of the most popular websites for watching video.

With 42 million viewers in March -- an audience nearly twice the size of TV's most popular show, Fox's "American Idol" -- Hulu whizzed past Yahoo and Microsoft's MSN, and is now nipping at the heels of Google's YouTube.

"Hulu has certainly exceeded all of our expectations," said Jean-Briac Perrette, NBC Universal's president of digital distribution. "We've come a long way from Clown Co."

Late last month, Walt Disney Co. overcame its initial skepticism and signed on as an equity owner of Hulu, which has nearly 150 content partners. That gives the video site even more star power with the addition of ABC's "Desperate Housewives" and "Lost," and cable hits such as ABC Family's "The Secret Life of the American Teenager" and Disney Channel's "Wizards of Waverly Place."

"Our feeling is that -- and some of this is instinct, by the way -- media consumption online is growing and will continue to grow," Disney Chief Executive Robert A. Iger said in a call last week with analysts who grilled him about Hulu. "It is really important for us to establish ourselves there."

But in making a bid for the next generation of Internet- attuned viewers, Hulu's owners have strained their lucrative relationships with cable and satellite operators. Companies like Time Warner Cable Inc. and DirecTV Group Inc. pay cable networks billions of dollars each year to carry programming. Believing that they should have exclusivity because their payments support the enormous cost of producing TV shows, such companies have been pushing back against the Hulu freebies.

Investors also are wary that the media companies' embrace of the Internet-content-should-be-

free philosophy threatens one of Hollywood's biggest profit centers: cable programming.

"If you give away your premium content for free, you are basically hastening your own demise, signing your own death warrant," said Laura Martin, a media analyst with Soleil-Media Metrics. "There is a choice that companies have to make."

Hulu illustrates the quandary that media executives face as they weigh the potential of the Internet against their dependable, old-line businesses. If the television industry does not find a way to preserve its two pillars of revenue -- advertising and subscription fees -- the consequences could be dire. Analysts point to the rapid deterioration of newspapers, which traded paying print subscribers for the expectation of big bucks from online advertising that have not materialized.

The conflict has forced Hulu to make concessions that have hurt users who have come to expect a rich menu on the video site. In recent months, entire seasons of "It's Always Sunny in Philadelphia" were abruptly taken off the site, along with episodes of other cable TV shows such as "In Plain Sight" and "Psych."

Hulu even blocked access to a technology that lets its users watch content on their TVs. The move provoked outrage among fans of the software, called Boxee, drawing 385 angry comments on the company's website.

"Big Media had better come out of their hole and embrace the power of Internet streaming or they'll be in big trouble down the road," wrote one poster who identified himself as Lew Ciokiewicz.

Hulu's pullback in the case of "Always Sunny," one of the site's early favorites, underscores the tug of war within established media companies over the wisdom of placing TV shows on the Internet for free.

The quirky sitcom about a group of slackers has become a signature of the FX cable channel. (FX is a division of Fox, whose parent company, News Corp., is one of Hulu's founding partners.)

Even as FX acknowledged Hulu brought it new viewers, the cable network nonetheless demanded that the video site drop three seasons from its free online offerings over fears it would undercut the show's ratings and hamper lucrative DVD sales.

"We are not going to take steps that ignore the needs of our partners," explained Hulu Chief Executive Jason Kilar.

In the summer of 2006, Hulu partners Fox and NBC were thinking primarily of their own needs. YouTube, the video site that Google Inc. would later buy for $1.65 billion, was beginning to look like the future of television. Initially designed as a platform to share homemade videos, it was quickly appropriated by users sharing TV highlights.

That terrified media executives, who feared they were about to lose control of their shows. They had cause for alarm: Consumers were gravitating toward online video at a faster clip than they had with cellphones, DVDs and even high-speed Internet service. With the lessons of music piracy and Napster freshly in mind, Hulu was launched in March 2008 as a way of keeping TV programming safely in the hands of its creators and distributors. And by making it free, it could short-circuit piracy.

It worked. Perhaps too well.

"The appetite for full-length TV shows online was larger than anyone thought or expected," said Bobby Tulsiani, Forrester Research media analyst. "And now people are starting to wonder, do we even need the cable connections?"

The country's largest cable operators aren't waiting around to find out the answer. In recent months, the operators have taken a hard line against cable networks for funneling their shows to Hulu. Some have gone so far as to stipulate that cable networks limit the number of episodes they make available online. Others have imposed an outright ban. The strictures buy time for cable operators until they can develop their own response to Hulu.

That strategy puts cable networks in a corner. They don't want to jeopardize the multimillion-dollar payments they receive from cable and satellite operators, so they are approaching the website cautiously. For example, Turner Broadcasting System Inc. refuses to give popular shows like TNT's "The Closer" to Hulu, preferring to keep a handful of episodes on its own site.

"We have to be mindful of the fact that we have a good business that works for all the players," said Andrew Heller, domestic distribution president for Turner Broadcasting. "We have to find ways to advance the business rather than cannibalize it."

Even the cable channels owned by Fox and NBC have been stingy about what they provide on Hulu. Just five episodes of cable shows like "Psych" on NBC Universal's USA Network or "Dog Whisperer" on Fox's National Geographic channel appear on the site -- usually a week after their initial television run.

Fox and NBC say there is little evidence that people are canceling their cable subscriptions because of Hulu. They contend that making shows available online provides valuable publicity, which stokes viewership on TV.

Nonetheless, the two media companies are discussing ways to adapt Hulu to preserve their relationships with cable operators, whose carriage fees help underwrite the cable networks' programming. Operators have another incentive to come to the table: They want to keep customers signed up for their high-speed Internet service, which people need to watch shows online.

NBC Universal and News Corp. are considering whether to adopt a cable industry initiative called authentication, which would require users to prove they are pay TV subscribers before they can watch current shows on Hulu.

The partners also are discussing setting up a tiered system for online video, with some shows available for free -- such as prime-time network offerings -- while others would be reserved for existing cable TV subscribers.

"Everyone is coalescing around a central area -- authentication," said Tony Vinciquerra, chief of Fox's television networks. "If we can move this in the right direction, it will be something relatively seamless to the consumer, and good for business overall."

Mark Burnett's new ABC show Shark Tank | Dear Entrepreneur,

I've seen a few CRAZY media pitches over the years....
I would be inclinded to create a TV show where would be creatives attempt to pitch their MEDIA PROPERTIES (FILM, TV, BOOKS, WEB SITES, GAMES) etc. The follow-up would be fascinating. Was the concept shelved, did it get picked up by a few stars, who is attaching themselves to it?


Matthew Phillips

http://blogs.wsj.com/venturecapital/2009/05/22/oh-the-shark-has-pretty-t...

It's hard enough to pitch a business plan to hurried venture capitalists. Try doing it on camera in front of millions of people to five wealthy business people who aren't afraid to show their pointy teeth.

That's the premise behind Shark Tank, a new reality television series from Mark Burnett coming this fall, ABC announced this week.

The concept of pitching a business to potential investors isn't all that new for reality TV. ABC ran two seasons of American Inventor, which gave entrepreneurs $50,000 to improve their products, with the shot of winning "$1,000,000 worth of business support, entrepreneurial counsel, physical resources, and prize money." And last year, VentureWire covered the launch of a whole mess of these TV shows including Wall Street Warriors, Bobby G: Adventure Capitalist, and Start-Up Junkies, all of which sought to capture the drama behind high-stakes investing. AOL even got in on the action, creating an on-line series called The StartUp.

In fact the concept for Shark Tank, like all craze-inducing franchises (think American Idol, The Office and The Beatles), originally debuted in the U.K. under the moniker Dragons' Den.

But either way, we're interested to see what Burnett, who gave the world Survivor and The Apprentice, has in store for us. If Shark Tank follows the Dragons' Den model, we're eager to see the kind of pitches fledgling business owners can give in three minutes or less. We're also looking forward to the investors fighting one another for the right to fund top-tier ideas. Would it be too much to hope for another Omarosa?

The five "Sharks" are entrepreneurs-turned multi-millionaires: Barbara Corcoran, a Manhattan real estate titan; Kevin Harrington, an infomercials producer (think Flobee and Magic Saw); Robert Herjavec, a Canadian technology executive; Daymond John, owner of clothing company FUBU The Collection; and Kevin O'Leary, a Canadian entrepreneur and investor.

Here's the link to the casting call if you want to appear on the show.

_______________________

Tuesdays get going with Burnett's "Shark Tank" reality series, where budding entrepreneurs try to talk millionaires (billionaires?) out of their money to finance bright ideas. The "Dancing" results show follows at 9 p.m. and a Jerry Bruckheimer drama about amateur detectives who try to solve the deaths of unknown victims, "The Forgotten," airs at 10 p.m.

______________________________________

UK version Dragons Den:

http://www.youtube.com/watch?v=kzcQtXA5Gc8

http://www.youtube.com/watch?v=xu0QifxOGvs

http://www.youtube.com/watch?v=-tc6-vSYIMk SPOOF

ABC orders Mark Burnett pilot

September 04, 2008 The network has handed out a pilot order to the unscripted project, an adaptation of the Japanese reality format "Dragon's Den." Sony Pictures TV is producing the show, which features aspiring entrepreneurs pitching their business ideas to moguls, aka the "Sharks," in hopes of landing investment funds. The arena of business-themed reality shows is a familiar one for Burnett, who also created and is executive producing "The Apprentice," which returns with a second celebrity edition in January.
_____________________________________________________________________________

March 29, 2009

ABC greenlights Burnett's 'Shark Tank'

http://www.thrfeed.com/2009/03/abc-mark-burnett-shark-tank.html

Dragon's Den
"Dragon's Den,' the UK version...

ABC is teaming with Mark Burnett for a new series that offers a bailout to struggling entrepreneurs.

The network has ordered seven episodes of Burnett's "Shark Tank," an adaptation of the U.K. reality hit "Dragon's Den" in which eager entrepreneurs pitch their business ventures to five multimillionaire tycoons. The pitchmen have to convince the investors (the "sharks") to part with the requested amount of their own money, or they leave empty handed.

The format originated in Japan and has since become a worldwide success, with BBC Two's "Dragon's Den" running for six seasons and airing domestically on BBC America. "Shark Tank" marks the first collaboration between ABC and Burnett, who has popular shows on the other three major broadcast networks but has never had a series on ABC. The network and prolific producer hope the project strikes a chord with viewers given the current economic climate.

"People are looking to be entrepreneurs to get ahead, yet there's no way anybody can go into a bank right now and get a loan," said Burnett, whose company Mark Burnett Productions is producing the "Shark Tank" along with Sony Pictures Television. "For these entrepreneurs, these sharks are their last stop."

The team's creative approach to the program has shifted since its pilot was ordered last fall. At first, everybody thought the show needed to feel bigger. The BBC version has the wealthy investors and pitchmen haggling in a sparse loft space. There's no cheering audience, no graphics, no exterior footage. The drama comes from whether the entrepreneur's proposal will survive an intense inquisition, and if it does, whether the sharks will then turn on each other to snatch up the idea.

"We've been excited about the 'Dragon's Den' format for years, but we didn't go forward at first because we thought it felt too small," said Vicki Dummer, co-head of alternative at ABC.

Burnett In 2006, the network attempted a similar concept called "American Inventor," which was co-produced by one of the British stars of "Dragon's Den." But "Inventor" was an elimination competition about the process of developing an invention, whereas "Shark" is self-contained episodes that are all about the drama of pitch meetings.

Working with Burnett, the network initially tried to make the show feel like a larger event, shooting a pilot in a huge auditorium and placing the investors behind an intimidating desk, among other tweaks. But most of the changes distracted from what worked so well about the original: the interpersonal tension between ambitious entrepreneurs struggling to convince five strangers to part with their money.

"The layers we added for a big huge show we've ended up peeling back to make the show more like the original," Dummer said. "The core essence of the show works, and they've done a terrific job with it."
No air date is set, though a premiere sometime next season seems likely.

The sharks include Robert Herjavec (who made his fortune in Internet security systems), Kevin Harrington (infomercials), Barbara Corcoran (real estate), Kevin O'Leary (well-known Canadian investor) and Daymond John (FUBU sportsware).

One aspect of "Shark Tank" that will be noticeably bigger than the previous versions: the deals spawned during the pitches.

"We have made bigger deals and more deals in our pilot than (other versions) make all season," Burnett said. "What country on earth is more entrepreneurial and risk taking than the United States of America? Here we have businesses and jobs being created, and it's a great feeling."

__________________________________________________________________________________________________________

Enter the Sharks of "Shark Tank" -- Barbara Corcoran (Manhattan real estate titan), Kevin Harrington (king of infomercials), Robert Herjavec (technology tycoon), Daymond John (fashion mogul) and Kevin O'Leary (venture capitalist) -- five multi-millionaires who lifted themselves up by their bootstraps to make their own entrepreneurial dreams come true and turned their ideas into empires.

Each week ambitious entrepreneurs from across the country will present their breakthrough business concepts, products, properties and services to the panel of ruthless investors. Their goal is to convince these merciless moguls to invest their own dollars in the concept. Convincing real-life millionaires to part with their own money is no easy task, because when the idea is poor, the Sharks will tear into the illprepared presenters and pass on the idea with a simple, "I'm out!" -- sending them running for the exit.

But these Sharks aren't just out for blood, they too have a goal: to own a piece of the next big idea. Entrepreneurs will be asked to give up a percentage of their companies' equity to the Sharks in order to get the investment they need. But when the Sharks hear a really top-notch idea, and more than one of them wants to sink their teeth into it, a war between them will erupt. Then the once-desperate entrepreneur can rejoice when the Sharks reveal their true interest in the product and bid up the price of the investment.

Shark Tank
TERMS for SIGNUP:

DO YOU HAVE THE NEXT GREAT MONEYMAKING IDEA? We are currently on the search for entrepreneurs, inventors, businesspersons, dreamers, promoters, creators, innovators, etc. If you feel you have a lucrative business idea but just can't seem to secure the financial backing to get it off the ground then Shark Tank is just the show for you. Each episode features aspiring entrepreneurs pitching their business ideas to moguls in hopes of landing investment funds. Apply now for your chance to enter the "Shark Tank" and see if your idea survives.

IMPORTANT NOTICE - IF YOU DO NOT AGREE WITH THE FOLLOWING DO NOT APPLY:

By making an email submission, you acknowledge and agree that you are making a submission solely for purposes of being considered by Mark Burnett Productions, Inc., Sony Pictures Television, Inc., American Broadcasting Companies, Inc. and their respective affiliated or related entities (collectively "Shark Tank Entities") to be a participant on "Shark Tank" and will not receive any compensation or credit for making a submission. BY MAKING AN EMAIL SUBMISSION, YOU ARE ACCEPTING AND AGREEING TO THE ABC.COM TERMS OF USE . You understand that your email submission is not confidential nor submitted in confidence or trust and no confidential or fiduciary relationship is intended or created by making an email submission. You understand that the Shark Tank Entities are diversified companies who may possess or come to possess information similar or identical to information contained in your email submission, and you agree that any such similarity or identity shall not give rise to any claim or entitlement, whether for compensation, credit or otherwise. By making an email submission, you hereby release the Shark Tank Entities and their respective directors, officers, shareholders, employees, and licensees from any and all claims relating to your email submission, including without limitation arising from the risk of misdirection or misdelivery of your email.


PlaceVine

Branded Content Matchmaker PlaceVine Gets $500k Seed Round

By David Kaplan - Wed 25 Feb 2009 01:11 PM PST

imageBranded entertainment sites like Bud.tv and Honeyshed have bit the dust, but the push for product integration hasn't shown any signs of dying. PlaceVine, a company that runs a site focused on matching agencies and marketers with producers, has raised roughly $500,000 in a seed round, according to sources close to the company. The funding was provided by NYCSeed, a public-private organ that was created with help from Mayor Michael Bloomberg's office last June during Internet Week.

As for PlaceVine, which has offices in New York and Los Angeles, the company began offering its online services last October. Since then, the company says it has signed up 300 producers and 200 brands and agencies. Marketer licenses start at $145 per month. The company didn't specifically say what it plans to use the seed round for, aside from general "growth building."
Release


THE TV OF TOMORROW SHOW 2009

THE TV OF TOMORROW SHOW 2009

To purchase tickets at the special Winter Discount price, please click

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networks
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Look out, Microsoft Surface - the iTable might just trump you in every way

Look out, Microsoft Surface - the iTable might just trump you in every way
by Greg Kumparak on January 10, 2009

http://www.youtube.com/watch?v=iWfjXt668no&eurl=http://www.crunchgear.co...

Who would have thought that one of the coolest things we've seen at CES would be hidden in a 10×10 booth at the very back of the South Hall? Like a diamond in the rough, there sat the PQ Labs iTablet.

They've essentially taken the idea behind the Microsoft Surface and have done it better in every way. It's cheaper, it's gorgeous, and perhaps most notably, it's not a hulking monster.

Two of the most notable features of the Surface are its multitouch capabilities and the availability of a development SDK, both of which PQ Labs has matched (or, in the case of the SDK, plan to match soon). The number of fingers detected by the multitouch sensor is limited only by the individual software designer's desire - the hardware itself supports as many simultaneous prods as you can throw at it.

Contrary to its iCliche name, the iTable runs Windows XP rather than on OS X or some proprietary system. The last bit is good news for developers - if you've already got an app ready to go, you don't need to rewrite it from scratch for compatibility. Just call in the proper APIs for mapping input, and you're good to go. They're pitching this pretty hard as a "big iPhone" (hence the name) - it's probably not the best way to market it (as it's not, you know, a cellphone), but it really does feel similar to the iPhone; the feel of the glass, the way multitouch behaves, it's all very similar.

The iTable product comes in a variety of flavors, depending how complete of a system you're looking for. The cheapest way to get in on the fun is the Multi-Touch G², a 32″ LCD overlay that goes for $2,399. Beyond that is where the "Table" part of the "iTable" name comes in - a few grand more (the $5000-$7000 was thrown around in conversation) nets you a table with the sensors incorporated into the display, and roughly $10,000 gets you the aforementioned table with a beast of a computer pre-configured ready to go. It may seem pricey, but with the 30″ surface going for $12,500, it's relatively cheap.

The company is a recent startup, so they don't quite have the resources to throw around that Microsoft does. As such, they operating without a warehouse, so these things are being built per order and they're currently only selling units to businesses.


Television Keeps a Hand in the Online Game With Serialized Shows


Stephen King

It's Not TV, It's Web TV A scene from the 25-episode Web series "Stephen King's N."

Correction Appended

When I think about Web series, I tend to think: Well, I can go to Hulu.com and watch "Lou Grant" free. Why would I watch "Ask a Ninja" or "Hardly Working"?

Links to Web Series

Justin Hartley and Rosario Dawson in "Gemini Division," which unfolds in short chunks.

That's grossly unfair and reflects, unflatteringly, my age and generally mainstream taste. It's also true. If someone were making "Seinfeld" right now and putting it online a week at a time, I'd be there. (If I somehow stumbled onto its existence.)

But as my colleague Virginia Heffernan pointed out in The New York Times Magazine on Aug. 24, serialized Web shows are popping up faster than ever, partly as a result of the recent writers' strike. (She has posted a handy list of current series at her blog, themedium.blogs.nytimes.com.) And the television industry, hedging its bets, is heavily involved in the format, even if the most notable results so far - remember "quarterlife"? - won't remind anyone of "Seinfeld" or "Lou Grant."

Many "original" series on network Web sites are simply marketing tools for television shows. And a look at a few current, more truly original Web series with television connections demonstrates that if you're not packaging "Big Brother" outtakes, it helps to have an independent revenue stream. Nielsen isn't covering these things yet.

Hence "Gemini Division," the first four episodes of which can be found at nbc.com or more easily at geminidivision.com. It's a generic science-fiction thriller, in three-to-five-minute chunks, starring Rosario Dawson as a New York cop on vacation with her boyfriend, a vacation that goes bad in so far not very interesting ways. It's also a series of ads for Microsoft's Windows Mobile operating system, a futuristic version of which opens each episode, locating Ms. Dawson's character on a 3-D map of Paris.

"Gemini Division" is the work of Brent Friedman and Stan Rogow, the executive producers of a more established sci-fi Web serial, the creepy "Afterworld" (afterworld.tv). They have some interesting visual ideas (which you can see them talk about in the many "Gemini Division" behind-the-scenes extras) having to do with recreating the feel of comic books on screen.

But perhaps because of the cost of hiring a known actress like Ms. Dawson, the execution is lacking. The actors are pasted on top of static photo images of hotel rooms and Paris landmarks, and very little animation has been done beyond the annoying use of graphics to indicate that we're actually watching video transmissions from Ms. Dawson to a friend back home. It's like watching "Sin City" or "300" without the digital effects, which - need I say? - were just about the only reasons to watch those movies.

Over at cbs.com the product placement is the product in "Stephen King's N.," a 25-episode series that serves as a teaser for a new short-story collection from Mr. King. (A combined effort of CBS, Simon & Schuster and Marvel Entertainment, it's available on a bunch of Web sites, including nishere.com.)

"N." is entirely animated, and it's great to look at, as you'd expect from the comic-book artists Alex Maleev ("Daredevil," "The Crow") and José Villarrubia ("Promethea," "X-Factor"). For aesthetic or financial reasons, or both, their naturalistic, autumnal drawings don't move; instead the camera slowly pans over or zooms in on them. This isn't a problem, given the episodes' roughly two-minute running time, but it gets tiring if you watch 20-some episodes in a sitting, as I did.

(Oddly enough, waiting through the commercials at the beginning of each snippet didn't bother me. I could have avoided them by going to YouTube, but the lower video quality and ugly viewing environment there - still insulting after all these years - made the ads at the CBS site seem palatable.)

What "N." really demonstrates is that the Internet could use more Stephen King. The story, involving therapy, obsessive-compulsive disorder and an evil presence trapped in a New England field, is C-grade King. (It was adapted for the serial by Marc Guggenheim, a creator of "Eli Stone.") But it still has enough narrative pull to drag you from snippet to snippet, even when there's less than a minute of new material.

The Web series are less promotional and more plentiful at the Independent Film Channel (ifc.com), where "Web series" is the first button at the top of the home page. The sensibility here is a lot closer to that of sites like funnyordie.com and collegehumor.com than it is to prime time's. One of the current serials, "Get Hit" (ifc.com/gethit), has a cleverly nonsensical premise: it's a six-part, step-by-step primer on how to make a successful viral video, presented by the creators of a (fictional) crotch-kicking video that drew 1.6 trillion hits.

The comedy duo of Peter Blomquist and Jeff Wiens bring a surprising level of commitment to their video-geek roles, and it's endearing somehow to watch this sort of sophomorically funny material done without the winking condescension it usually receives. In one of the better jokes they fawn over the YouTube star Liam Sullivan, who then dismisses them as losers. When the auteur of "Shoes" (19.6 million views and counting) calls you a loser, should you consider it an insult or a compliment? The question is wisely left unanswered.

There's a lot more where these serials come from, and even more on the way, as television networks join other media companies in throwing things at the Web wall to see what sticks. Mr. Blomquist and Mr. Wiens have already done a follow-up to "Get Hit" called "Watching Web TV," which will be shown on ifc.com.

Even defunct networks are getting into the act. The WB may be dead but thewb.com was reborn last week and will carry a serial called "Sorority Forever," beginning on Sept. 8. Produced by the big-deal filmmaker McG it stars a familiar face from the short history of Web serials: Jessica Rose. In the compact timeline of the Internet, "lonelygirl15" has already become Ms. Rose's Schwab's drugstore.


Google and creator of 'Family Guy' strike a deal

International Herald Tribune
Google and creator of 'Family Guy' strike a deal
Monday, June 30, 2008

LOS ANGELES: Google is experimenting with a new method of distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.

In September, Seth MacFarlane, creator of "Family Guy" on television, will unveil a carefully guarded new project called "Seth MacFarlane's Cavalcade of Cartoon Comedy." Unlike "Family Guy," which is broadcast on Fox, this animation series will appear exclusively on the Internet.

The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for MacFarlane's target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a "Cavalcade" video clip.

Advertising will be incorporated into the clips in varying ways. In some cases, there will be "preroll" ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple "brought to you by" note at the beginning.

MacFarlane, who will receive a percentage of the ad revenue, has created a stable of new characters to star in the series, which will be served up in 50 two-minute episodes.

In an interview, he described the installments as "animated versions of the one-frame cartoons you might see in The New Yorker, only edgier."

For a more substantial fee, MacFarlane has been working with advertisers to animate original commercials that will run with "Cavalcade." Google and MacFarlane would not reveal any of the advertisers, but the two said that several deals are among the largest ever landed by AdSense, which went into business in 2003.

Google, which calls the distribution service the Google Content Network, until now has only dabbled in distributing original content. In May, it announced a deal with The Washington Post to distribute real estate listings from the newspaper's Web site in a similar manner.

But the partnership with MacFarlane represents a bold step into the distribution business, one that, if successful, will surely send shock waves through the entertainment business. "Cavalcade" is not only from a high-profile Hollywood talent, but also carries a multimillion-dollar production price tag, by far the largest amount spent on original Internet content to date.

"We feel that we have recreated the mass media," said Kim Malone Scott, director of sales and operations for AdSense.

Until now, budgets for original Webisodes have peaked in the low six figures because creators have not been able to figure out a business model that allows for higher spending. Either advertisers have not wanted to pay, or it has been too difficult to attract a large enough audience to support the cost of television or movie-quality work.

But Media Rights Capital, a boutique production company that has the ability to invest about $400 million a year in movies, television and Internet episodes, thinks it has figured out a sustainable business model with the Google Content Network. Every time someone clicks on one of the syndicated videos, the associated advertiser pays a fee, with shares going to MacFarlane, Media Rights, Google and the Web site that generated the click.

"We believe the revenue could be formidable," said Karl Austen, a lawyer who worked on the deal. "What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth's fans find it, we are going to push the content to where people are already at."

Media Rights sells the advertising inventory. Asif Satchu, the company's co-chief executive, would not reveal how much advertisers were being asked to pay, except to say that it is "significantly higher" than if they were placing the same ad via AdSense.

Hollywood's powerful Endeavor talent agency helped shepherd MacFarlane through the negotiations, which started during a recent gap in the animator's contract with 20th Century Fox. MacFarlane said he wanted to take a stab at an original Internet program because he was feeling constrained by the "taste police," a k a the Federal Communications Commission.

Sitting in his office wearing jeans and a white T-shirt, MacFarlane described feeling stifled as a comedian by an FCC crackdown in recent years on what it views as unsuitable language and situations on television. MacFarlane said he believed that the public's appetite for raunchy humor and coarse language was only expanding and that television networks like Fox were having a harder time capturing viewers in part because they had to tread carefully or risk fines.

"I just felt I could be a lot more honest on the Internet," he said.

MacFarlane started the project on the assumption that he would do 20-minute television episodes and break them into segments to dole out online.

"But that seemed a little odd and a little pointless," he said. "Why wouldn't you just release the whole thing at once?"

Google executives also provided him with stacks of data showing how people interact with Web video, including how long the average user will watch before clicking on something new. That prompted MacFarlane to scrap his original project and rebuild the idea from the ground up.

Each installment is different, but a typical one is titled "Mad Cow Disease." The clip, which is 38 seconds long, opens with a news anchor reporting on an outbreak of mad cow disease in a dry fashion, detailing the debilitating effects of eating tainted beef. The clip cuts to a shocked male and female cow seated in a tidy kitchen with giant steaks on their plates.

For MacFarlane, 34, the venture is more than just adding to his already sizable fortune. (His new multiyear contract with Fox, signed this spring, is valued at nine figures.) One goal is to use the venture as a testing ground for new material and a way to ignite attention. At the very least, "Cavalcade" will become a DVD, but the hope is that part of the series will click with audiences and perhaps lead to television or even animated movie projects.

Indeed, in a watch-what-you-want, when-you-want world, the standard processes of rolling out new television programs are breaking down. Even a decade ago, putting a new show on a network schedule would assure that it would be exposed to most of the country; people would either respond or they wouldn't. Today, with television ratings in particular dwindling, creators like MacFarlane have to find new ways to introduce new material.

Nobody knows how content can catch fire in unexpected ways more than MacFarlane. In 2002, "Family Guy" was canceled for poor ratings after running for three seasons. But the irreverent series continued to make new fans through DVD sales. In 2005, Fox reversed itself, citing strong DVD sales, and "Family Guy" has gone on to be one of the biggest comedy hits on television.


Old Media vs. Today's Media Mind

The idea of old media's loss of control, promted me to realize that most of us seeking to invent the media future, not only deal with the normal challenges inherent with content creation, but also must define and create the environment and tools needed for institutional media and user generated content/media.


Institutional media combined with ongoing conversations
creates informed TV viewing. It once was that our TV viewing was always in sync with others so the next day we were able to discuss last night's programming. However with TIVO, DVRs, and time shifting, we no longer watch 'in sync.' However, Social TV can be reintroduced with interactive components and became a kind of informed viewing experience that we share with others, either in real time or via comments that can be read later...


Leadership’s Online Labs

Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they're using will change how leaders function tomorrow-and could make them more effective today.

http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?ml_action=get-article&articleID=R0805C&ml_issueid=BR0805&ml_subscriber=true&pageNumber=1&_requestid=75471

by Byron Reeves, Thomas W. Malone, and Tony O'Driscoll

Tomorrow's business landscape could well be alien territory for today's business leaders. At many companies, important decision making will be distributed throughout the organization to enable people to respond rapidly to change. A lot of work will be done by global teams-partly composed of people from outside the institution, over whom a leader has no formal authority-that are assembled for a single project and then disbanded. Collaboration within these geographically diverse groups will, by necessity, occur mainly through digital rather than face-to-face interaction.

What on earth will leadership look like in such a world-a world whose features have already begun to transform business?

Suspend your skepticism for a moment when we say that the answers may be found among the exploding space stations, grotesque monsters, and spiky-armored warriors of games such as Eve Online, EverQuest, and World of Warcraft. Despite their fantasy settings, these online play worlds-sometimes given the infelicitous moniker MMORPGs (for "massively multiplayer online role-playing games")-in many ways resemble the coming environment we have described and thus open a window onto the future of real-world business leadership.

True, leading 25 guild members in a six-hour raid on Illidan the Betrayer's temple fortress is hardly the same as running a complex global organization. For starters, the stakes are just a bit higher in business. But don't dismiss online games as mere play. The best ones differ from traditional video games as much as universities do from one-room schoolhouses. In fact, these enterprises are actually sprawling online communities in which thousands of players collaborate with and compete against one another in real time within a visually three-dimensional virtual world-one that persists and evolves even while a player is away.

The organizational and strategic challenges facing players who serve as game leaders are familiar ones: recruiting, assessing, motivating, rewarding, and retaining talented and culturally diverse team members; identifying and capitalizing on the organization's competitive advantage; analyzing multiple streams of constantly changing and often incomplete data in order to make quick decisions that have wide-ranging and sometimes long-lasting effects. But these management challenges are heightened in online games because an organization must be built and sustained with a volunteer workforce in a fluid and digitally mediated environment.

Getting a look at how leadership works in online games isn't easy. To see the best players in action, you need skills that allow you to participate at the highest levels of play, and those can take 400 or 500 hours to acquire. When IBM commissioned Seriosity to study leadership in games, Seriosity used a team of a half-dozen veteran players, with more than 50,000 hours of cumulative experience, to observe and record the actions of leaders in this rarefied setting. The eight-month study also included interviews with more than a dozen prominent gamers about their leadership endeavors in this arena. A follow-up survey at IBM of people with both gaming and business leadership experience helped validate some of our findings and suggested how they might be translated to fit real-world corporate contexts.

A number of our conclusions about the future of business leadership were unanticipated. For one, individuals you'd never expect to identify-and who'd never expect to be identified-as "high potentials" for real-world management training end up taking on significant leadership roles in games. Even more provocative was our finding that successful leadership in online games has less to do with the attributes of individual leaders than with the game environment, as created by the developer and enhanced by the gamers themselves. Furthermore, some characteristics of that environment-for example, immediate compensation for successful completion of a project with nonmonetary incentives, such as points for commitment and game performance-represent more than mere foreshadowing of how leadership might evolve.

Adopting some of these signature qualities of the game environment could actually make it easier to lead people in today's real-world companies. The startling implication: Getting the leadership environment right may be at least as important to an organization as choosing the right people to lead.


Click the link to red the entire article.


Have You Got The Nerve TV

You Search, We Win.

Mark has high hopes for his latest project: Have You Got The Nerve TV.

Have You Got The Nerve aims to be a new type of TV production company: one that's created, lead and inspired by a group of 3,000 executive producers. Fusing the collaborative power of the internet and the enduring mass appeal of television, Nerve will take on three genres: documentary, drama and entertainment. Content will be made both for TV and online viewing.

To sign up as an executive producer, anyone can pledge to pay a one-off fee of GBP 60 as soon as 2,999 others have agreed to do the same. Once the 3,000 execs have joined, Nerve will be open to more people, who will pay a small monthly fee have access to the the platform. These members will also have input into programming, but only the executive producers will share in Nerve's profits. Revenue sources will be the traditional 10% cut of production value that TV production companies get, plus earnings from book deals, online social networks, games, mobile content, etc.

Will the crowds be able to create content that's more engaging than traditional producers? And will Nerve be able to reach a wider audience than user-generated Current TV? We'll be watching ;-)

Website: www.haveyougotthenerve.tv


The Empire will "project" players into the studio

LOS ANGELES (Hollywood Reporter) - Reality TV producer Michael Davies, the man behind "Who Wants to Be a Millionaire," is developing a quiz show that would allow hundreds of thousands of viewers to play simultaneously via cell phone, land line or the Internet.

"The Empire" will "project" players into the studio -- either through their Internet profile or through live video via proprietary technology developed by Davies' partner on the venture, U.K.-based Fluorescent Media.

"I've been waiting for someone to crack the multiplatform game show for a decade, and this is far beyond what I could have imagined," Davies said. "It is young, visual, dynamic and frankly, revolutionary."

Davies plans to pitch "The Empire" to the networks in early December. While the networks are looking for more unscripted fare to fill the gap left by the writers strike, Davies called the timing unfortunate.

"One of things I find sad is that so much of the alternative business is focused around strike contingency, and this show has nothing to do with the strike," Davies said. "This is a ground-breaking show that is good to enough to get on the air at any time."

In addition to the weekly TV show, "Empire" will feature a 24/7 Internet component building up to the live broadcast.

Reuters/Hollywood Reporter


Online Show Quarterlife Gets Picked Up By NBC

Online Show Quarterlife Gets Picked Up By NBC For Network Debut; Strike Workaround With WGA Possible>

By Rafat Ali - Fri 16 Nov 2007 07:32 PM PST

It is a bit of a co-incidence, but I was talking to a Portfolio reporter this morning about a story he was doing on how TV networks are trying develop original online shows, and in the middle of a strike, how would those be affected, and if they could ever have a chance of making it onto TV, or could they scale as online-only. Lo behold, something happens this evening: "Quarterlife," the online-only show which debuted on MySpaceTV earlier this month, has been picked up by NBC Universal (NYSE: GE) for the network early next year, making the program among the first to originate online and then move to a major U.S. broadcaster. The show was created by Marshall Herskovitz and Edward Zwick, creators of "thirtysomething" and "My So-Called Life", and started on MySpaceTV on Nov 11, as a series of eight-minute episodes..in total 36 shows are planned. The show is expected to begin on NBC in February or March after completing its run on the Web.

No financial details were disclosed, but NBC is now a partner in "Quarterlife." It paid for the right to air the show on U.S. TV, internationally, on DVD and the Web. The two creators still retain ownership and creative control of the show. As long as the series runs, the episodes will first appear on the Quarterlife website.

But in light of the writers strike, this move gets casted in various lights, depending on which end of the spectrum you fall under. One, from Ben Silverman, co-chairman of NBC Entertainment, about writers compensation: "If there were more people with the (courage) of Marshall who are willing to bet on their own creative vision and finance themselves, then the (business) model becomes something they define," he said, in this Reuters story.

Meanwhile, Herskovitz said, he is a guild member, and so are the writers who work for him, reports WSJ. The Quarterlife scripts are finished, and his writers have been honoring the strike. If the strike continues, he believes he will be able to negotiate a separate agreement with the Writers Guild of America that will allow his writing team to work, because the show is primarily an Internet venture. WGA has been open to Web-only ventures for writers.

THR reports on a slightly different nuance: It says NBC will also pitch in on production and Web development costs for quarterlife, which had been covered by advertisers and private investors, but Herskovitz and Zwick will continue to independently deficit-financing the series through quarterlife, inc. That makes the series strike-proof, because as an independent Internet production company, quarterlife, inc. is free to negotiate its own deal with WGA and not part of the current labor dispute.

Variety: Starting March, Silverman's first move was striking a quiet deal making NBCU an investor in the social networking website linked to the show. That deal gave NBC a right of first refusal among networks should the show ever move to TV.

Meanwhile, in a brilliantly scathing review of the show, Andrew Wallenstein posits that the show was never meant for online anyway. In fact, three years ago ABC passed on it as an hour-long scripted drama. "Truth be told, 'Quarterlife' is the farthest thing from a conceptual fit for the Internet. It's not that it's too smart for the room; there's nothing genuinely interactive about the material...it is slicing itself into multi-minute bits and covering itself in social networking in order to fit in with the cool kids online. But beneath its new-media exterior lurks the same insecure geek just trying to fit in somewhere after being rejected by the girl who once loved it: the broadcast business."

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Google ‘Talks TV Production’

Google 'Talks TV Production' With Idol's Fuller, But Partnership Unlikely

By Robert Andrews - Mon 12 Nov 2007 09:57 AM PST http://www.paidcontent.org/entry/419-google-talks-tv-production-with-ido...

More highly unsubstantiated fun from the Sunday UK papers - 19 CEO Simon Fuller (he behind the Pop Idol franchise and the Spice Girls) has been talking with Google (NSDQ: GOOG) for the last year about "a big idea on a global scale" that "will change television in much the way iTunes changed the way music is disseminated", a puffed-up anonymous source tells The Observer. The story speculates on Google creating "original content and competing with major broadcasters", pointing to its Google Video launch last year - even though that pretty much failed.

I can't begin to fathom how unlikely this is. Bebo and MySpace TV may be commissioning their own series, but Google's mission is "to organise the world's information" and most of its future plans are likely to see it remain an aggregator, rather than a producer.

Google turns to X Factor's Fuller for push into TV

Internet giant Google is in secret talks with Simon Fuller, the British entrepreneur behind the Spice Girls, about a joint venture that could change the way TV is watched over the internet.

News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters.

Executives from the £229bn internet giant have been in discussions with Fuller, who invented Pop Idol, the world's most successful TV franchise, for about a year. Although details of the deal are a closely guarded secret, sources close to Fuller say it could revolutionise the way entertainment and music are distributed.

'It's a big idea on a global scale,' he said. 'It will change television in much the way iTunes changed the way music is disseminated.'

Last year saw the launch of Google Video, which offers full-length TV programmes and films on a pay-per-view basis over the internet. The company signed up partners including ITN, US network CBS and music company Sony BMG to provide content. Hit shows, including CSI, Survivor and the US version of Big Brother were available online. Users paid around £1 to watch shows; live sports events cost more. The venture was not a success, and Google changed its strategy, ploughing money into YouTube, which it acquired last year.

Although he is best known for his association with the Spice Girls and managing David Beckham, Fuller created the Pop Idol format and its hugely successful US spin-off American Idol. Versions of the programme are now screened in more than 30 countries. He also shares the rights to hit show The X Factor with Simon Cowell, Fuller's collaborator and occasional rival.

The winner of last year's show, Leona Lewis, had a number-one hit with 'Bleeding Love' and her new album, Spirit, is expected to top the charts when it is released tomorrow.

Cowell, an American Idol judge and the programme's star, created The X Factor but reached an agreement with Fuller after he threatened to sue Cowell for copyright infringement. Another Fuller show, The Next Great American Band, debuted in the US last month.

More people are watching TV on-line than ever before as new technology, including powerful broadband connections, allows users to download video footage. PCs are eventually expected to merge with TV sets, and some of the world's biggest companies, including Microsoft, Apple and Google want to muscle in on this massive market.

Earlier this month, it emerged that Google's advertising revenues had overtaken those of ITV1, Britain's biggest commercial TV channel.


Figuring out TV for the Internet CBS unit nabs stake in 'Big Shot'

CBS unit nabs stake in 'Big Shot'

Network snags online talent show


'Big Shot'
Online talent search 'Big Shot' will get hefty promotion from CBS via its affiliates' websites and 'Entertainment Tonight.'

The Eye unit behind "Entertainment Tonight" and "Oprah" is looking to expand its syndication muscle to the Internet.

CBS Television Distribution has taken a 50% ownership stake in "Big Shot," the online talent search from Madison Road Entertainment and Maverick Television that aims to emerge as a "Star Search" of the YouTube era. Move reps one of the most ambitious attempts yet by a broadcaster to translate the TV syndication model to the Net.

As a result of the investment, the Eye will widely distribute the online skein via the websites of hundreds of local stations that broadcast the company's "Entertainment Tonight." It also will put the program on the about-to-launch CBS Audience Network, ensuring "Big Shot" carriage on sites such as AOL.

Just as importantly, CBS will focus the promotional power of "ET" behind "Big Shot." A weekly on-air segment tied to the online competition is already in the works, while "Big Shot" also will have a permanent home on "ET's" website.

Basic premise of "Big Shot" remains the same as first announced (Daily Variety, May 7). Wannabe singers, actors, models, comics and even sports stars will compete in daily online popularity contests for the chance to be flown to Hollywood and get their big break.

Idea is to create a new batch of Internet stars (think lonelygirl15), as well as provide marketing opportunities for entertainment brands that want to be associated with young talent. (CBS, for example, might want to hype "Jericho" by offering a walk-on role on the show as a prize).

Madison Road, which was already partnered with Maverick and James Bruce Prods., approached CTD a few months ago about simply distributing "Big Shot."

"They've got the best station clearances with the best shows. We decided to aim high," said Madison Road partner Jak Severson.

CTD prexy-chief operating officer John Nogawski was initially hesitant, however: "We're not in the business of distributing another company's Internet projects," he said.

"But when we wrapped our hands around it, we figured it could be a much bigger, more robust experience if we became an owner of it and combined it with our deep distribution opportunities and our show ('ET')," Nogawski told Daily Variety. "The more people that can find out about this, the more likely it is that this can grow into a viral experience."

Severson said inking with CTD will ensure "Big Shot" gets a crack at breaking through. "This deal gives us amazing reach across an enormous audience, both on television and online," he said.

In order to maximize CTD's impact, all parties involved agreed to push back the planned Sept. 10 launch of the show until Jan. 7. That will give CTD plenty of time to get "ET's" affiliate body on board -- though Nogawski thinks stations will leap at the chance to be involved in the project.

"They've been begging for something like this," he said. "Most local websites are just news headlines, weather and traffic. These stations' websites are the next virgin ground of syndication, and we want to be at the forefront" of providing stations with content.

In addition to the untold hours of audition content -- via brief, user-generated audition clips -- stations will be fed daily three- to five-minute webisodes chronicling each daily winner's journey to Hollywood.

"Big Shot" has hired comics Todd Glass, Eddie Pepitone and Brian Huskey to serve as onscreen guides for the daily winners, helping them navigate the showbiz waters.

A Web application developed by FanRocket will allow stations to localize content, so that contestants get prominent play on their local station's website. Contestants also will get help in harnessing the power of the Net to persuade people to vote for them.

Severson, Bruce and Maverick TV's Michael Rosenberg will exec produce "Big Shot," with Bruce ("The Restaurant") serving as showrunner.


Advertising on Television the right way

Running the Show
Screen Shots

New online services offer small businesses an affordable opportunity to advertise on television
By JEANETTE BORZO
August 20, 2007; Page R7

Once considered prohibitively expensive, advertising on television is fast becoming a viable option for small businesses, thanks to new online services that provide everything from customizable templates for commercials to commercial-placement services.

Spot Runner Inc., Los Angeles, Pick'n'Click of Fort Lauderdale, Fla., and Spotzer Media Group BV of the Netherlands are among a new breed of online TV-ad production companies that offer an inexpensive and practical option for small firms.

THE JOURNAL REPORT
[See the full report]
See a chart of online services making TV advertising more viable for small businesses.
Plus, why small businesses are finding blogging can be useful -- but awfully time consuming.
See the complete Small Business report.

Spot Runner gave timely help to BizFilings.com, a 30-person firm in Madison, Wis., that allows customers to form legal entities without hiring a lawyer. Although BizFilings has been in business for 10 years, it hadn't developed national brand recognition. Meanwhile, new rivals have continuously popped up, making it increasingly important for the company to stand out in the markets where it competes.

BizFilings turned to Spot Runner, which has an online library of templates -- already-produced commercials cataloged by industry and that require only customized voice-overs and titles. "I spent an hour browsing the library and a half-hour writing the voice-over," says BizFilings Marketing Director Troy Janisch. Within two days, the company had a finished TV commercial. The company previewed it and approved it online. "We were on the air within three weeks," adds Mr. Janisch.

The cost: Mr. Janisch says that after paying Spot Runner's standard one-time set-up fee of $499, BizFilings has paid an average of $45 each time its 30-second commercial has aired regionally on cable television networks such as CNN, ESPN and Fox news, and an average of $1,650 when the commercial ran nationally on those networks. And in every market where the commercial has run, he says, BizFilings has seen a "modest to major" boost to its business. BizFilings is a unit of Dutch publisher Wolters Kluwer NV.

Cookie Cutter

Choosing a template for a commercial won't express the uniqueness of a business or produce something as slick as a custom-designed commercial created by a leading national agency. Indeed, it's not always possible for a small firm to find the right TV spot. "The [Spot Runner] library has a great selection of TV spots for realtors and other common types of businesses," says Mr. Janisch. "The more unique your business is, though, the more challenging it is to find a spot."

Still, for a small business on a budget, it can be cost-effective. Tony Martinelli, office manager at a 10-person dental office in San Diego, estimates that a three-week TV campaign produced by Spot Runner that the office ran earlier this year in San Diego County produced enough new business to pay for the cost of the ad more than six times over.

After running TV ads for the past 15 years or so, Clarke Auto Inc., a Hudson, Ohio, auto dealership, last year hired Pick-n-Click, a service run by the Zimmerman Agency of Omnicom Group Inc. The general manager of the dealership, Darrell Fall, says it's easier, quicker and more effective to point to what he wants rather than explain it. Pick-n-Click offers a library of video to which customers can add titles or voice-overs, though for now it caters only to auto dealers.

"We've used this to help eliminate time and to produce better ads," Mr. Fall says. Before airing any commercial he has created, he adds, he always consults his advertising agency. "I'll have them check it because they're the professionals," he says. "I know my business, but they know the commercials."

Exclusive Rights

Most small businesses that use a template-driven commercial-creation service compete in different markets, so there is little risk of rivals choosing the same ad. Pick-n-Click, Spot Runner and Spotzer, for example, all offer exclusive rights to a commercial in the markets in which the customer operates for at least as long as the commercial runs. But if a company competes on a national basis, it may want to go a step further and pay to have the ad template permanently removed from the library, as BizFilings did.

"It's a very creative ad," says Mr. Janisch. "People are convinced that the guy in the ad works for BizFilings."

Of course, just because such services make it more affordable for small companies to create and air TV commercials doesn't necessarily mean that small firms should do so.

For one thing, TV commercials aren't as all-powerful as they once were, says Peter Kim, senior analyst at Forrester Research Inc. in Cambridge, Mass. The rise of digital video recorders makes it easier for consumers to skip commercials, for example, says Mr. Kim, adding that the effectiveness of TV commercials depends a lot on a company's target customers.

Companies targeting 18- to 26-year olds, for example, may not want to advertise on TV because people in that demographic spend more time online (12.3 hours weekly, according to Forrester data) than they do watching TV (10.7 hours weekly). Boomers between the ages of 51 and 61, meanwhile, spend only 6.6 hours online weekly but 13.7 hours watching TV. A small ad budget "might be better spent on alternative media," says Mr. Kim.

Greg Sterling, principal analyst at Sterling Market Intelligence in Oakland, Calif., says, "These spots ideally would complement other ads in other media and/or online." He concedes, though, that many small businesses can't afford a "multifaceted strategy."

Placement Services

Some of the new breed of online services specialize only in the placement of TV ads.

Softwave Media Exchange Inc., based in Irvington, N.Y., offers an online system for placing already-created commercials. Its Web site, SWMXTV.com, works as an online marketplace for buying, selling and managing advertising time. In return for transaction fees on executed orders, the site lets businesses tailor TV campaigns to meet their budget, audience demographics, desired time of day and region.

Rather than having to negotiate the process with multiple stations or networks to find out about rates and available times, firms can see a host of networks and stations in one place and do all the negotiations quickly and simply in one spot. After a firm posts its campaign and price parameters on the site, broadcasters can accept, refuse or counter those parameters online.

As an indicator of just how big this market niche might become, some large companies are exploring it. Google Inc. is running a trial of a similar service for placing commercials with satellite-TV provider EchoStar Communications Corp.


[Image]
Visit the Web sites:
spotrunner.com
www.swmxtv.com
pick-n-click.com
spotzer.com
services.google.com/ads_inquiry/tvadsbeta


4HWW I can't seem to get enough Tim Ferriss insight

Tim Ferriss insight is amazing. Get off your computer, and get outside or do some cagefighting.

There are three main paths to getting on TV:

1. Make so much noise elsewhere that TV has to pay attention (online is the best place to kick up a firestorm, IMHO)

2. Be a billionaire heiress or pop singer, then either shave your head or go to jail

3. Create and pitch a trend + segment instead of you and your product

Number three is the most neglected. I once thought that pitching the person and story were the keys to the TV kingdom, but I've since learned that's Minor League. Why? A single person, unless already a celebrity, doesn't fill 30 minutes on the most popular shows. The solution is to develop an entire segment based on a new trend or phenomenon. This is how it looks: find statistics that indicate a new trend, tie yourself into the trend, add experts, case studies, PhDs, and other guests to help fill 30 entertaining and credible minutes about this topic. Give it a good headline and pitch it to producers at the top shows. It's a simple concept and it works.


The Margin Manifesto by Tim Ferriss

The Margin Manifesto by Tim Ferriss - Now and then we invite really smart and well known authors to contribute their insights to our various sites, hoping that their unconventional wisdom adds value to our readers. This week we have Tim Ferriss, author of the best selling productivity bible, The 4 Hour Work Week contributing to Found+READ.It is not the first time.

The Margin Manifesto, Part I

How to Reach Profitability (or Double It!) in 3 Months

By Timothy Ferriss, June 12, 2007 - 0 Comments

The financial goal of a start-up should be simple: profit in the least time with the least effort. Not more customers, not more revenue, not more offices or more employees: more profit.

Based on my interviews with high-performing CEOs in more than 20 countries, and my guest lectures at Princeton University in high-tech entrepreneurship here are the basic tenets of the "Margin Manifesto" - a return-to-basics call that gives permission to do the uncommon in order to achieve the uncommon: consistent profitability in 3 months or less. (The best news is, these same principles can then be applied to double your profits in the same amount of time!)

Here, I present 5 of the 11 commandments in my Margin Manifesto:

I: Niche is the New Big - The Lavish Dwarf Entertainment Rule
Several years ago, an investment banker was jailed for trade violations. He was caught partly due to his lavish parties on yachts, often featuring hired dwarves. The owner of the dwarf rental company, Danny Black, was quoted in the Wall Street Journal as saying: "Some people are just into lavish dwarf entertainment." Niche in the new big. But here's the secret: it's possible to niche market and mass sell. iPod commercials don't feature dancing 50-year olds, they feature hip and fit 20-30-somethings, but everyone and his grandmother wants to feel youthful and hip, so they strap on Nanos and call themselves Apple converts. Who you portray in your marketing isn't necessarily the only demographic who buys your product - it's often the demographic that most people want to identify with or belong to. The target isn't the market.

II: Revisit Drucker - What Gets Measured Gets Managed
Measure compulsively, for as Peter Drucker stated: what gets measured gets managed. (For more from Drucker click here.) Useful metrics to track, besides the usual operational stats, include CPO ("Cost-Per-Order," which includes advertising, fulfillment and expected returns, chargebacks, and bad debt), ad allowable (the maximum you can spend on an advertisement and expect breakeven), MER (media efficiency ratio), and projected lifetime value given return rates and reorder %. Consider applying direct response advertising metrics to your business.

III: Pricing before Product - Plan Distribution First
Is your pricing scalable? Many companies will sell direct-to-consumer by necessity in early stages, only to realize that their margins can't accommodate resellers and distributors when they come knocking. If you have a 40% profit margin and a distributor needs a 70% discount to sell into wholesale accounts, you're forever limited to direct-to-consumer… unless you increase your pricing and margins. It's best to do this beforehand if possible - otherwise, you'll need to launch new or "premium" products - so plan distribution before setting pricing. Test assumptions and find hidden costs by interviewing those who have done it: will you need to pay for co-op advertising, offer rebates for bulk purchases, or pay for shelf space or featured placement? I know one former CEO of a national brand who had to sell his company to one of the world's largest soft drink manufacturers before he could access front-of-store shelving in top retailers. Test your assumptions and do your homework before setting pricing.

IV: Less is More - Limiting Distribution to Increase Profit
Is more distribution automatically better? No. Uncontrolled distribution leads to all manner of head-ache and profit-bleeding, most often related to rogue discounters. Reseller A lowers pricing to compete with online discounter B, and the price cutting continues until neither is making sufficient profit on the product and both stop reordering. This requires you to launch a new product, as price erosion is almost always irreversible. Avoid this scenario and consider partnering with one or two key distributors instead, using that exclusivity to negotiate better terms: less discounting, prepayment, preferred placement and marketing support, etc. From iPods to Rolex and Estée Lauder, sustainable high-profit brands usually begin with controlled distribution. Remember, more customers isn't the goal; more profit is.

V: Net-0 - Create Demand vs. Offering Terms
Focus on creating end-user demand so you can dictate terms. Often one trade publication advertisement, bought at discount remnant rates, will be enough to provide this leverage. Outside of science and law, most "rules" are just common practice. Just because everyone in your industry offers terms doesn't mean you have to, and offering terms is the most consistent ingredient in start-up failure. Cite start-up economics and the ever-so-useful "company policy" as reasons for prepayment and apologize, but don't make exceptions. Net-30 becomes net-60, which become net-120. Time is the most expensive asset a start-up has, and chasing delinquent accounts will prevent you from generating more sales. If customers are asking for your product, resellers and distributors will need to buy. It's that simple. Put funds and time into strategic marketing and PR to tip the scales in your favor.

The next six commandments will appear tomorrow in The Margin Manifesto, Part II. Stay tuned for my explanations of how to "fire" customers, negotiate late, make advertising work in the real world (no more repetition), and much, much more…

Check out Tim's best-selling book, The 4-Hour Workweek, which hit #1 on The Wall Street Journal's list of best-selling business books last week. And see his original WebWorkerDaily essay published on Found|READ here.


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Call TV Shores Up Networks’ Revenue In Europe, But Viewers Could Hang Up

Call TV Shores Up Networks' Revenue In Europe, But Viewers Could Hang Up

By Robert Andrews - Mon 11 Jun 2007

The idea is simple enough - air rudimentary on-screen word or number games, invite viewers to call a premium-rate line with the answer, then sit back and rake in the cash. As NTV suggests, the craze is sweeping European TV-Germany's not alone, just surf the hotel TV channels next time you're on this continent's shores-as networks look to replace falling broadcast ad revenue. ProSiebenSat.1's call-in subsidiary 9Live processes 240 million such calls annually, generating Q1 revenue of EUR 28 ($37) million, while the parent expects the format to account for 14 percent of its revenue by next year, the article says.

But, if the UK response is anything to go by, the quiz call format is a shaky revenue source. Scandal after scandal has dented confidence in the genre - from quiz questions so simple they can be considered a lottery, to callers having almost no chance of getting picked to appear on air, to shows outright rigging the results of games, the outcry has prompted regulatory reform, as Giles Crown of UK law firm Lewis Salkin explains, and led broadcaster ITV to take its dedicated ITV Play quiz channel off air. Suspicion about this brand of interactive TV is growing - NTV links to a 1,000-member forum at which German viewers coordinate online detective work by posting inside info and complaints exposing perceived transgressions. If the UK's recent episode prompts regulatory aftershocks, European networks might want to check they are operating on the right side of the law before betting the bottom line.

Rafat adds: U.S. is still behind in this one, with American Idol being held as the biggest example of TV interactivity. And of course regulatory rules are very different here, and so are the cultural habits of TV watching.


The Future of Interactive Advertising

The Future of Interactive Advertising http://blog.fastcompany.com/archives/2007/06/08/the_future_of_interactiv... The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although advertising professionals are still inevitably grappling with the notion of how best to harness the power and peculiarities of the Web in order to tell their stories in the most effective manner possible, much of what is generating interest is where this dynamic, volatile platform is headed next. At a panel yesterday at the Future of Online Advertising Conference in New York, several industry experts tossed around their thoughts on what the future of interactive advertising will be. While there was a spectrum of views on the issue, there seemed to be a tendency for the discussion to keep converging back to focusing on a few particular trends. A sizeable chunk of ad spending has shifted to the online arena in recent times. Is there really something to be said about the effectiveness of the Internet, or are advertisers just going with the latest fad because they are dissatisfied with the returns they are getting from television advertising? Definitely the most vocal of the four panelists, Chan Suh -- president and CEO of Agency.com -- answered the question with a firmly pro-online stance: he explained that the Internet provides advertisers with clarity, measurement and increased accountability. Advertisers see the Internet as an opportunity to create a more "gauging relationship;" it provides them with multiple options to develop a deep relationship with, and a richer understanding of, their consumers. But the consumer's experience online often involves coming up a bunch of random ads that are not targeted at all and in fact having no personal relevance whatsoever. The general response to this seemed to be that while more customized and targeted ads are the direction in which the industry has heading -- this was almost unanimously acknowledged to be the next big growth market for online ads-- there are also big problems. According to Alex Blum, CEO of KickApps, through data mining processes nowadays, agencies are aiming to easily and anonymously create and collect consumer profiles that can then be used to fashion advertisements that are targeted in a manner that increases their relevance and effectiveness. Blum went on to add that the click method of tracking involves the inherent danger of engendering a sense of resentment in consumers, who often feel their privacy is being invaded. His suggestion: advertisers should harness the opportunities presented by social media -- 'scrape' sites like MySpace and Facebook in order to make use of information that people make publicly available about themselves. Suh was quick to knock the feasibility of this idea, arguing that the cost and time it takes to determine trends and figure out what people want through this method of scraping is not proportionate with the results. In an industry in which clients often demand answers immediately, scraping social media is simply too tedious. He went on to emphasize how useful it would be if ad prices could be determined using cost per influence rather than cost per thousand as their benchmark. Jim Larrison, GM of Corporate Development at Adify, gave his take on the problem: he explained that the industry has to get smarter about getting hold of a rich inventory of consumer preferences that can then be sold to advertisers. What will interactive advertising look like in 20 years? Hilmi Ozguc, CEO of Maven Networks, thinks that it will be "interactively richer… consumers will have more choices regarding how they can interact and what they want to see." Advertisers will be more adept at taking "short impressions and turning them into lasting relationships." Chan Suh's prophecies were the most eloquent, although perhaps the most hopeful: he explained that the face of interactive advertising will change to become "an incredible dance partner, who knows when you are going to take a sudden step, knows when you're going to dip, and who knows what state of mind you're in based just on your behavior." His take on the future is that advertisers will be able to provide stories and ads based on what consumers want, and not just on what the clients want. Can display advertising ever achieve the same levels of success as search advertising? Alex Blum took this one, reiterating his stance on targeted ads -- he explained that the only way to counter this very direct experience of conducting a search is to address the targeting problem, and this can be done through data mining. With the advance of Internet advertising will the TV become less important? According to Hilmi Ozguc it will not: he argued that television will continue to remain an extremely important medium, however the face of television will inevitably change, with internet TV coming to the forefront in a manner that blurs any and all boundaries that currently distinguish the internet as a separate platform. What do you think the future of interactive advertising is? Are there particular trends that are clearly emerging or that you foresee will inevitably emerge over the next few years?


Blowing Kisses, Bob Barker Ends TV Run

Blowing Kisses, Bob Barker Ends TV Run Game Show Icon Tapes Final 'Price Is Right' By SANDY COHEN, AP LOS ANGELES (June 7) - With his final show in the can, Bob Barker is officially retired. The 83-year-old daytime icon filmed his last episode of "The Price Is Right" on Wednesday, ending his 35-year tenure on the CBS show and 50 years on television. Come On Down! Chronicle Bob Barker's Time on the Classic Game Show Watch Highlights of 'The Price Is Right' The First Show A lucky studio audience witnesses the birth of a TV legend. Watch A 'TPIR' First A contestant is literally caught with her pants down. Watch Marriage Proposal One contestant proposes and wins $1K at the same time. Watch What's He Smoking? One contestant likes the number 420 a little too much. Watch Bob's Shocked Just how did this woman go home a big winner? Watch Cheater Prospers Bob Barker lets one constant cheat and get away with it. Watch "I thank you, thank you, thank you for inviting me into your home for more than 50 years. I'm truly grateful, and I hope that all of you have enjoyed your visit to 'The Price Is Right,"' Barker told the studio audience after the cameras stopped rolling. The episode is scheduled to air twice June 15: once at its usual time and again that evening. Reruns of Barker-hosted shows will play until the new season premieres in the fall. Among the reported candidates to replace Barker are Todd Newton of the E! network, Mark Steines of "Entertainment Tonight," George Hamilton and John O'Hurley. "You're never going to be able to find somebody who's just like Bob Barker," said Cecile Frot-Coutaz, chief executive of FremantleMedia North America, which produces "The Price Is Right." "They're very large shoes to fill." Barker ended his record tenure by blowing kisses and working in the same low-key, genial fashion that made him one of daytime TV's biggest stars. He closed the show with his usual, "Help control the pet population, have your pets spayed or neutered. Goodbye everybody." Later, Barker was humble when asked what qualities have made him an American favorite for half a century. "Hosts of shows are like pie," he said during a post-show press conference. "Some people like lemon, some like cherry, some like apple, and fortunately a lot of them like the Barker kind." He said the key to his success is listening. Who Should Fill Barker's Shoes? "When I talk with someone, I listen. And I think if you do, you're going to find little nuggets of gold to go with." Barker answered questions from the audience during commercial breaks in the taping. "Someone asked, will I spend my mornings watching `The Price Is Right'? In as few words as possible, no," he quipped. He quickly conceded, however, that curiosity might get the better of him. He said the only souvenir he planned to take with him from the "Price" studio was the sign from his dressing room door. "The guys put up a sign that (says) WGMC, world's greatest master of ceremonies." Barker began his national television career in 1956 as the host of "Truth or Consequences." He first appeared on "The Price Is Right" on Sept. 4, 1972, and has been the face of the show ever since. For 35 years, he has played the same games with contestants and filmed from the same spot - Studio 33, aka the Bob Barker Studio - at CBS Television City. "The only thing that's changed on `The Price Is Right' is the color of my hair," Barker said during a CBS prime-time tribute show that aired last month. Barker has influenced the show's prizes over the years, said longtime producer Roger Dobkowitz. "Because he's a vegetarian, we respect his wishes and we don't advertise meat products on the show," he said. At Barker's request, they also stopped giving away fur coats. The silver-haired host's long reign has also inspired fan traditions. Most female contestants - and even some men - kiss him on the cheek. Members of the military wear their uniforms. College students wear their university sweat shirts and groups of fans come in matching custom-made T-shirts. As the legendary host counted down his last days on the air, fans from around the country made pilgrimages to Los Angeles to see him. Dozens camped out overnight near CBS studios for a chance to say goodbye during Barker's final week of shows. "This is over-the-top amazing. It's like a piece of Americana," said Terry Baldwin, 55, of Pebble Beach, Calif., who had camped out overnight to ensure she got a seat in the audience for Barker's last show. "You could feel the electricity all day long." Barker's long tenure was checkered by lawsuits brought by past "Barker's Beauties," the gown-wearing hostesses who present prizes such as microwaves, pinball machines and brand-new cars. Some sued him for sexual harassment and wrongful termination over the years. Most received out-of-court financial settlements. Barker said he has no regrets - yet - about retiring: "Isn't that strange? I expected to have second thoughts." He plans to fill his free time with travel, exercise and working with his animal charity, the DJ&T Foundation, named for his late wife, Dorothy Jo, and mother, Matilda ("Everybody called her Tilly," he said). But he will miss the show. "How many 83-year-old men get up every morning knowing that they're going to have a standing ovation sometime during the day?"