AR 3.0 Augmented Reality 3.0

http://www.youtube.com/watch?v=SssNmt0vQyI&feature=player_embedded

http://augmentedr3pt0.wordpress.com/category/thesis-research-basis/

augmented reality & branding

The Branded World:

Brand development is about how to exploit timed strategies in order to optimize awareness, based on impactful presentation and experiential impressions.

Tools in technology such as the Internet are only a reflection of a brand's growth. Such an immediate and simple feed of information is vital in showing the influence of marketing moves, and provide businesses with the room to go back and think about their position in the market to better plan their next move. A website and its traffic is a reflection of how effective the brand is in terms of generating curiosity among population, for people to visit and find out more about the brand.

We are in an era that is integrated with technology. Thus, it makes sense to intuitively tap into new generation method and strategies, which are more in tune with current, urban city events/movements as well as moving forward with web based information.

Also due to the global shift in the fundamental ways we communicate. Major companies are all attempting to fit the web 2.0 cultures to their business. Changing their brand image by creating a persona on the web, which is friendlier and more approachable, for people to follow up on the company activities. This shift ultimately marks a new beginning for in our social dynamics. Since web technologies revolutionized the oldest and most trusted ways of spreading news and information, which is by word of mouth, As 78% of consumers trust peer recommendations, it means that the role of "mavens" as suggested in "The Tipping Point" will evolve to a new form through applications in digital social media. Instead of finding news, news will come to you. Thus, looking back at the current platform for augmented reality, the technologies have yet to include the social media and real-time networking capabilities.

In today's world, the online and real time events must run parallel with each other in order to optimize real-time awareness and "follow ups" on the business. Looking in parallel with the emerging trends in technologies. The world is moving towards digital live feed/conversation on a p2p level. Google wave is one of such development, which will revolutionize communication between a person and his/her social network. The concept of Identity 2.0 on the other hand, helps legitimize an individual's identity between organization and individuals, and would enable personalized assistance, transaction, and many applicable services.

What this all means is that, in the near future. The relationship between corporations and individuals should evolve around the user, possibly adding to the idea of a personalized friend's list, where the user is given the choice of "who" to connect with in selective locations and time zones. Information is then fed through and edited live, while simultaneously organized by location, which causes a reverse of the current model in service consumption. The brand or service should follow and bombard the user with information and assistance, only at the user's own will to be susceptible to the bombardment. By doing so it would maximize the brand/service mavens potential to promote services and assist others. Therefore, other than being able to view a listing of location based information overlaying reality vision such as wikitude and yelp reviews. The user can chose to appear online to an organization whenever they are in need. For instance, if a person is looking for real estate, they can choose to connect with a trusted real estate company or agent in a location that interest their buying and would be able to get real time recommendation and listings based on their whereabouts and criteria; they would also be guided to exact locations using augmented reality. Similarly, the user can get taxi cab, delivery, and participate in meetings more easily simply because the person/organization at the other end of the connection is sharing your whereabouts and current status. On the other hand, people may also seek medical help in times of emergency and connect with doctors real time to assess the best possible action to take. In a sense it is about creating an instance of common mind, or shared vision between a person and another person on the network, or between a person and an organization on a network. This development should also translate the online experience to real life, and improve the overall service experience in many ways.